The Cultural Communication Behind the Symbols of A City: Taking Haikou As an Example

Haikou is the capital of Hainan Province People's Republic China and located in northeastern part Province. Due to its geographical location unique geopolitics, it was established as an international tourism island 2010 a major front for establishment free trade port 2018. And we are now era big data. We analyze characteristics cultural communication context data, external dynamics change, internal explore challenges opportunities brought by data communication, seek propose effective strategies cope with change The study also adopts usual understanding "media" field which regarded channel information dissemination, aims maximize marketing effect through selection combination channels convey city's image message.